There are many advantages to a white label SEO strategy. The first is that the client has no awareness that the delivery of search engine optimization work has been outsourced. There are advantages to having the customer think that their SEO Reseller does all the work in-house.
A big advantage of the white label SEO strategy is that the customer relationship is handled by only the SEO reseller. If the SEO work is not effective, the SEO provider can change their delivery vendor. Because the client does not know where your SEO services come SEO Reseller from, you do not have to handle the complicated communication generally associated with this kind of modification.